It wasn't long ago when e-mail made its debut in our daily lives. Now e-mail drives communication in our organizations and is centric to our work routines - too centric! It's time to break the pattern of e-mail use and consider new options for communicating!

This presentation considers the challenges and opportunities of communicating in a connected world. Specifically, the presentation discusses:

• Formulating communication that gets noticed
• Leveraging communication flows generated by collaboration and co-created content
• Capturing the value of new communication tools such as Wikis, blogs, video, tagging, mashups, etc., for our organizations

The impact of the new communications world on our ECRM programs and organizations will be considered. This includes getting the message out about our ECRM programs so they are branded for the organization, as well as considering the impact of new content sources and channels. Examples of best practices and industry-leading research will be referenced and made available.