MER 2010: Sessions Details

S18 - CASE STUDY: Convincing the C-Suite: How to Persuade Top Management to Buy In to Records Management Initiatives

11:30 AM to 12:30 PM Tue, May 18, 2010
Consort Room, 16th Floor

Laura Clark-Fey [View Bio]
Daley & Fey LLP

Getting C-level management to buy into new records management initiatives can be exceptionally challenging – even though case law calls for sound records management practices and efforts.

You therefore ask:

  • Is this problem due to C-level management not having an adequate understanding of the risk mitigation benefits of good records management?
  • Or is this problem the result of C-level management not having an adequate understanding of the relationship between records management, compliance and good governance?

For a significant majority of organizations responding to the 2009 Cohasset ARMA Electronic Records Management Survey (approximately two-thirds of all respondents), the answer to both questions is no.

So, in a time when the economic crisis makes it increasingly difficult to obtain approval for such endeavors, how can you get the support you need to better your organization’s records management efforts?

This session provides insights and practical advice on how records managers, in-house counsel and others tasked with getting a corporation’s records and information house in order, can persuade C-level executives to buy in to records management initiatives.

  • Learn about unique strategies used to obtain C-level buy in,
  • Learn why certain strategies are significantly more successful than others,
  • Learn how companies are analyzing which projects to fund,
  • Learn about creative approaches to financing projects,
  • Learn innovative approaches to identifying the highest-risk, highest-reward, and lowest-cost areas on which to focus.

Learn how to approach and persuade C-level management to buy in to needed records management initiatives.